Being a designated driver is a noble calling that not many people can handle. Budweiser good sport program about the vancouver canucks, in partnership with budweiser, have launched budweiser good sport one of the sports worlds most successful designated driver programs. Helen mirren stars in buds antidrunk driving super bowl ad. This responsibility pitch is one of several that budweiser ran in the super bowl over the years, along with. The beer company is teaming up with lyft to give out free rides in massachusetts and nine other states. Budweiser puts helen mirren in its first antidrunk driving super bowl ad since 2005. And, those who pledge to be a designated driver on the website can enter to win a trip to budweisers made in america music festival.
The tv ads were digitized from the 16mm preservation film prints in 2009, as part of the adviews collection. Loving this new tv commercial promoting responsible drinking habits from budweiser. Budweiser creates apology cakes for designated drivers on behalf of. This reel thing productions 30 second commercial won first place in a budweiser competition. Cnw today, budweiser is launching the sports worlds most successful. My ad is a budweiser one which promotes the use of a designated driver for the holiday season. Helen mirren blasts utterly useless drunk drivers in. Sep 22, 2014 budweiser puppy shows the cute side of responsible drinking. Budweiser canada and uber release a super bowl liv ad spot.
Budweiser posts apology cakes on imgur for super bowl night. Sep 19, 2014 budweiser puppy video promotes responsible drinking. More than 100 billboards will be displayed by years end. Golden eagle, budweiser encourage adults to designate a. The budweiser ad above, as part of its responsibility matters campaign, promotes responsible drinking by encouraging the use of designated drivers. Budweisers 911 tribute respect and its designated driver ads also placed sixth and 10th, respectively, on the most popular list. Budweiser champions designated drivers during world cup. Dec 07, 2016 budweiser believes that as one of the biggest beer brands in the world it has a responsibility to encourage people to not drink and drive. Budweiser is encouraging drinkers to designate a driver in. Budweiser launches designated driver ad campaign the drum. Toronto blue jays and budweiser launch successful dd program. Most of all, the campaign focuses on a designated driver approach.
Helen mirren appears in the super bowl commercial for budweiser, a drink shes probably never had. Budweiser creates designate a driver blimp tour local. Toronto, april 9, 2012 cnw today, budweiser is launching the sports worlds most successful designated driver program in canada. Budweiser took its give a damn fight against drunk driving to imgur on monday with a fun promoted post in which it posted apology cakes for designated driversadorned with messages from. Recently i noticed an advertisement on the televisionan advertisement for beerin which budweiser, a well known brewer of alcoholic beverages boasted that alcohol related deaths had decreased by 36% in the past year. A critical analysis of moderation advertising sponsored by. Budweiser good sport encourages fans to volunteer as designated drivers to and from rogers arena and helps to increase awareness of fan responsibility in. Its always good to designate a driver if you are going to be drinking. Sep 23, 2014 watch the rest of the commercial to find out what happens. Puppy stars in tearjerker antidrunk driving budweiser ad. Budweiser and helen mirren put drunk driving on notice in bold new super bowl campaign, which includes, providing people the most convenient transportation options based on their. Budweiser puppy shows the cute side of responsible drinking. Statewide outdoor campaign by indiana state police, anheuser.
The poignant message is one of anheuser buschs many attempts to curb drunk driving, including their designated driver programs, available in locations like yankee stadium, and bars around the country, that offer free nonalcoholic drinks to designated drivers. It underscores the importance and widespread acceptance of having a designated driver when going out to social, sporting and entertainment events. Apr 10, 2018 budweisers brand health hasnt been this high in more than a decade, according to ricardo marques, vice president of us marketing at the company. That year a spot by ddb chicago showed cedric the entertainer doing a designated driver dance. They claimed that this decrease was due to the designated driver program and encouraged individuals to participate in this program and drink. The bob campaign originated in belgium, in 1995, and the concept has been.
Budweiser is offering to be your designated driver for free. Marques said they threw away the rule book while talking about the brands success at the 4as accelerate conference in miami on tuesday. Jul 30, 20 budweiser thanks designated drivers the labatt beer brand has launched a digitalonly campaign in which it surprises a reallife designated driver while hes out with his friends. Budweiser looks to more uber tieups after responsible. Budweiser promotes responsible driving with facebook app. It features a young, goodlooking man accompanied by three extremely attractive girls of the same age. This latest ad was shot as part of the global beer responsible day, something that budweiser has been involved with for five. Budweiser posts apology cakes on imgur for super bowl. Helen mirren appears in the super bowl commercial for budweiser.
I love how he doesnt realise whats going on behind him. One of their most popular initiatives is implementing numerous budweiser designated driver programs across the country in order to promote the use of designated drivers at bars and other gatherings drunk driving prevention. The campaign consists of 46 initial outdoor billboards along interstates and highways throughout the state featuring two indiana state police troopers that read. A budweiser tv spot, great times wait for the designated driver, airs canadawide during the holiday season. Budweiser puppy video promotes responsible drinking hip. The program, which features print ads, outdoor ads and promotional consumer items, also communicates designated. Budweiser is celebrating the role designated drivers play in responsible drinking with its new thank you designated drivers campaign, aimed at adults above legal drinking age. Paid to drive concept by budweiser auto car wrapping. Anheuserbusch employees and wholesalers nationwide hit. Feb 07, 2016 helen mirren appears in the super bowl commercial for budweiser, a drink shes probably never had. A shipment of 45,000 cans of budweiser arrived in colorado springs last week after traveling more than 120 miles in a truck with no driver at the wheel. Jan 26, 2003 this responsibility pitch is one of several that budweiser ran in the super bowl over the years.
Budweiser and helen mirren put drunk driving on notice in. Anheuserbusch employees and wholesalers nationwide hit the streets to encourage designated drivers activities are part of companys global effort to promote alcohol responsibility. Charlotte may 21, 2009 the king and the king of beers hope adult race fans cheering on their favorite nascar drivers will make responsible choices before the green flag waves. See official rules for additional eligibility requirements, rewards and complete details. Ab won the top spot in usa todays ad meter for best super bowl ad. Its the perfect gift for any adult on your holiday list. Budweiser good listener january 26, 2003 the ad, part of buds true campaign, stood out for its lowkey, observational humor, new york times ad columnist stuart elliott wrote at the time. A lifetime is not long enough to show you what you mean to me. Helen mirren blasts utterly useless drunk drivers in impassioned budweiser super bowl ad. Big beer companies have designated driver programs too. The budweiser tv ad features the actorcomedian cedric the entertainer cedric antonio kyles in a bar as the designated driver. Good sport encourages blue jays fans to be designated drivers.
It hopes that the designate a driver campaign will deliver a serious and important message in an engaging and relevant way. Designated drivers are people who volunteer to not. The campaign, with creative by anomaly and media by um, is a digitalonly initiative that relies on youtube and facebook ads, as well as spots across aol s network. Adorable puppy stars in new budweiser anti drinking and driving psa. Jun 15, 2010 budweisers parent company ab inbev says recent gfk research found that 84% of respondents think that promoting the use of designated drivers is a good way to reduce drink driving. A slick man pulls a fast one over on two unsuspecting budlovers, enjoy. Being the designated driver budweiser advert home facebook. The apology cake photos were posted on imgur, as part of budweisers give a damn campaign to fight drunk driving. May 20, 20 and, those who pledge to be a designated driver on the website can enter to win a trip to budweiser s made in america music festival aug. Budweiser has taken its message of responsible driving to facebook with the im the designated driver app on its bud designated driver page. Richard petty and anheuserbusch launch budweiser designated driver campaign.
In previous years the brand has focused on getting its responsible drinking message across by handing out budweiser christmas jumpers, to be worn by the designated driver. Budweiser is encouraging drinkers to designate a driver in tv and radio ads running until the. Budweiser thanks designated drivers media in canada. Budweiser threw away rule book to nail purposedriven. Jun 19, 2010 what song is on the budweiser designated driver ad. Budweiser promotes responsible driving with facebook app adweek. The bob campaign aims to raise awareness of the dangers of drinkdriving. The assignment was to promote using designated drivers with a focus on how that benefits the environment. Helen mirren appears in the super bowl commercial for. This responsibility pitch is one of several that budweiser ran in the super bowl over the years. Jan 25, 2020 the paid to drive concept by budweiser auto car wrap or autowrapping advertising below is a scam. Puppy in budweiser anti drinking and driving ad time. Anheuserbusch and its nationwide network of distributors implement numerous budweiser designated driver programs in markets throughout the country to promote the use of designated drivers at bars, restaurants and home gatherings.
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